Ag College uses high-tech marketing to attract students

The Australian Agricultural College Corporation (AACC) has launched a new high-tech marketing campaign to promote the college and its courses to potential students and their families.

Australian Agricultural College Corporation (AACC) Director Malcolm McKay said the campaign involved the launch of a promotional DVD which will be sent to all secondary schools in Australia and the use of online web sites to reach their target markets.

"The 10-chapter DVD has been designed to give prospective students and their families a visual insight into agricultural college, the types of training available and potential career paths in agriculture," Mr McKay said.

"It is an exciting career guidance resource for the College and we believe it will positively influence the perceptions people have about rural careers."

AACC Marketing co-ordinator Brett Hoefler said the DVD gives an impressive demonstration of the training on offer at each of the College's five Queensland campuses located at Dalby, Longreach, Emerald, Burdekin and Mareeba.

Mr Hoefler said the DVD was another example of AACC embracing technology and seeking fresh and innovative ways of promoting the excellent courses and modern facilities currently available to students.

He said the College's campaign has also taken advantage of the ever-growing popularity of media giants like YouTube, MySpace and FaceBook and has created a link on the global video-sharing network to give overseas students a visual taste of Australian agricultural training.

"The DVD brings valuable agricultural training information to more people in an engaging format and gives potential students an appreciation of our modern facilities and training methods," Mr Hoefler said.

"The production features a wide-cross section of training delivered at each campus and shows the College's range of specialisations including crop, equine and livestock training and conservation and land management," Mr Hoefler said.

"The DVD is definitely a must for anyone considering a future in agriculture, horticulture or conservation and land management and would also make a handy career resource for the classroom and workplace."

Mr McKay said the College was committed to providing people of all ages with a quality training experience, industry relevant work skills and a rewarding career pathway in the rural industry.

Schools and individuals can request copies of the DVD from the College Marketing Coordinator by phoning (07) 4672 3000 or emailing

The College has produced 5000 copies of the DVD. The DVD can also be viewed online by visiting the College website www.aacc.edu.au and YouTube www.youtube.com/aaccdvd.